The Free plan is a real plan, not a trap and not a locked demo. It never expires and it never asks for a card.
Here is the whole list, rather than a sample of the nice parts.
Free, permanently
The Daily Check-In, every day
Logging how you are feeling
Goals and progress
Your ThriveScore
Is This a Scam?, 5 checks in any seven days
Your Emergency Card
Home Repair Help, for finding local pros
Three brain games
5 companion conversations in any seven days
Every Family Hub guide
Room Check reports you already ran, still readable
About those two limits
The scam checks and companion conversations are rolling, not weekly. There is no reset day. Each one you use frees up again seven days after you used it, so three spent on a Tuesday come back the following Tuesday and the rest of your allowance is untouched in between.
What is not on the free plan
Running a new Room Check, daily wellness tracking, medications and vitals, your full ThriveScore history, document storage, and extra seats for family.
Saying that plainly matters more than making the free list look longer. Silence about what is missing reads as "included", and then somebody is disappointed at the worst moment.
Why there is a free plan at all
Because the alternative is holding someone's Emergency Card hostage over $29, and an emergency card that is not there when it is needed is worse than useless.
If you stop paying, you land here rather than being locked out. Your data stays. You can come back whenever.